The story
The Laurastar company was founded in 1980. A few years later, it began making ironing equipment after the meeting of its founder Jean Monney with an Italian inventor who had developed a vapor pressure iron. In 1993, the company relocated to Châtel-Saint-Denis. It was later renamed Laurastar, in tribute to Italian designer Laura Biagiotti, a former collaborator of Jean Monney.
Julie and Michaël Monney, children of the founder, joined the company in 2010, the former as marketing director, the latter as sales director. In recent years, the company has introduced products with more digitalised features
In 2017 that the company focused its products on the potential benefits of steam for public health. It developed a disinfectant steam technology to combat infectious agents such as bacteria or viruses. In 2019, Jean Monney stepped down from the operational management of Laurastar, after forty years of activity. At that time, Laurastar claimed to have sold three million products in around forty countries and employed 225 employees. Michaël and Julie Monney became co-directors on this occasion. In 2023, Laurastar partnered with Swiss fashion designer Kevin Germanier to launch a capsule collection made from recycled materials.
From Wikipedia’s article on Laurastar, shared under CC BY-SA 4.0.4