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Private company

Layar

Logo: Layar, Public domain, via Wikimedia Commons3

Dutch augmented reality company

Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented reality technology.2 It is part of Blippar.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2009Founded1

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Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented reality technology.2

Corporate structure

Layar is part of a group headed by Blippar. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Blippar Mountain View
    • Layar Amsterdam

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Leadership

Who has led Layar, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Quintin Schevernels2012–2014
2010201520202025

Products and brands

The browser makes use of the following:

Accelerometer

Built-in camera

Compass

Read the full text

GPS

These are used together to identify the user's location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer.

From Wikipedia’s article on Layar, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. Jun 2012New chief executive Quintin Schevernels becomes CEO1
  2. 2009Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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