The story
Legend was co-founded by Mike Haskamp and Chris Pollak, former classmates and Rugby teammates at Columbia Business School. Pollak spent eight years at management consultancy McKinsey & Company, primarily in their media group. Haskamp was formerly an investment banker at Lehman Brothers. The partners started running the company out of a shared apartment in Hong Kong in late 2009.
In July 2011, Legend closed a venture capital investment from CA Media and Diamond Ridge Ventures. CA Media is a fund focused on media and entertainment businesses throughout the Asia-Pacific region. It was founded by Peter Chernin (former President and COO of News Corporation) and Paul Aiello (former CEO of STAR TV and head of media investment banking at Morgan Stanley Asia). Diamond Ridge is a sports and media investment fund.
After taking a hiatus and securing new partners, Legend re-emerged with Matthew Kwok as its Chairman. Kwok was the original content and broadcast producer for Legend, and the founder of Kwokman Productions. In early 2019, Legend announced additional partnerships with athlete manager Audie Attar from Paradigm Sports Management, and Berjaya Assets Bhd, one of Malaysia's largest conglomerates. It is now defunct.
From Wikipedia’s article on Legend Fighting Championship, shared under CC BY-SA 4.0.4