How it started
Company history
Barry Sandrew, Ph.D., founded Legend Films in 2001, originally as a colorization studio, building on the patents from American Film Technologies where he served as CTO from 1986-1991. In 1985, Barry left his position as staff neuroscientist at Harvard and Mass General Hospital and pioneered the first all-digital technology and process for colorizing black and white films. The company produced colorized product for Fox Home Entertainment, Universal Pictures, Turner, Paramount, Sony, Japan's Tsuburaya, BBC and several other major global media and distribution companies. In 2010, following the release of Alice in Wonderland, he changed the name of Legend Films to Legend 3D, and colorization took on a low priority in order for the company to focus entirely on the stereoscopic conversion of feature films and commercials.
The stereoscopic conversion industry went through a Wild West of development with each of the 3 big conversion studios developing their own proprietary software to get through the incredible amount of content delivered in the peak of 3D. Legend was known for having incredibly high quality and low margins due to sales executives underbidding each other between the competing studios. Legend was known for doing a lot of work with Disney and Sony, while their main rival StereoD, was known for capturing all market around Universal, Legendary Pictures, Marvel, and ILM. In late 2014, the company expanded to create two additional lines of business: Legend VFX, providing visual effects, and Legend VR, offering pre- and post-production services for the creation of virtual reality experiences. Late 2014 is when a temporary studio was built up out of the Sheridan College's rentable conferences room ON, Canada. This led to the downsizing of the Carlsbad branch. This temporary location was strategically placed to recruit college students. This along with many other reasons caused key executives at the studio to depart the studio due to disagreements with investors over where the industry should go.
In September 2017, the company opened a facility in Pune, India. In December 2017, the company opened another facility in Luoyang, China, which hosts over 100 members.
In December 2021, Legend3D holdings has closed all locations and filled for bankruptcy.
From Wikipedia’s article on Legend3D, shared under CC BY-SA 4.0.2