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LevelUp

Logo: Mattkiernan1, Public domain, via Wikimedia Commons3

American mobile ordering platform

LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018. Post-acquisition, LevelUp’s technology was integrated into Grubhub’s restaurant-facing products, including the self-service Grubhub Direct launched in 2021. The standalone LevelUp consumer app was discontinued on September 30, 2021.2

The story

LevelUp was initially launched in March 2011, and operated for its first 3 months as a daily deals platform. In July 2011, LevelUp shifted away from daily deals to focus exclusively on facilitating mobile payments. In July 2013, around 200,000 users and 3,000 companies were using LevelUp. In October 2014, around 14,000 stores were using LevelUp. In May 2017, they announced that they had raised $50 million in funding, with over 50,000 locations and more than 200 brands using Levelup.

From Wikipedia’s article on LevelUp, shared under CC BY-SA 4.0.4

Sources

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