How it started
Growth
The company was founded in Lebanon, Pennsylvania, in 1910 by Richard Levitz.
In the 1960s, Levitz, expanded by Richard's sons Leon and Ralph, successfully pioneered the sales of moderately priced brand-name furniture from a warehouse-style store. It suffered in the 1990s as consumers began to prefer showroom sales that featured spaces arranged to look like actual rooms in houses. The chain continued to expand in 2005, when they acquired Seaman's Furniture and Huffman Koos stores after bankruptcy.
Marketing
The store is known for that slogan and jingle "You'll love it at Levitz" as well as the Spanish-language version with the same slogan and jingle: "Le encantará Levitz."
Bankruptcy and liquidation
From Wikipedia’s article on Levitz Furniture, shared under CC BY-SA 4.0.2