The story
Founded by Donald Gordon in 1957.1
The company was founded in South Africa as the Liberty Life Association of Africa Ltd in 1957, by entrepreneur and philanthropist Sir Donald Gordon.
In 2021, South African financial services group Standard Bank announced its intention to purchase Liberty outright, through a combination of Standard Bank Group shares and cash. At the time, Standard Bank already owned 54% of Liberty's ordinary shares. The deal was subject to shareholder and regulatory approvals.
From Wikipedia’s article on Liberty Holdings Limited, shared under CC BY-SA 4.0.5