Private company
Logo: Loyalty1, CC BY-SA 3.0, via Wikimedia Commons4
Canadian company based in Toronto1
LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offers services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics. On March 10, 2023, LoyaltyOne filed for bankruptcy.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offers services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.2
LoyaltyOne is part of a group headed by Alliance Data. 17 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC. Each entity in the chart links to its source.
History
In 1991, entrepreneurs Craig Underwood, Sam Duboc, and Rob Gierkink began planning a coalition loyalty program, involving partners drawn from retail and financial services sectors. This resulted in the March 1992 launch of the Air Miles reward program. In 1998, Alliance Data acquired Loyalty Management Group Canada Inc., parent company of the AIR MILES program, and in 2008 renamed it LoyaltyOne.
From Wikipedia’s article on LoyaltyOne, shared under CC BY-SA 4.0.2
Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.
The numbers on this page point here. Each one links to the record it came from.
