The story
MicroAge, of Mahwah, New Jersey, was a retail computer franchise in the 1980s that achieved a considerable level of success. It transitioned from a retailer of stand-alone computers into a value added reseller and offered LAN installations for local businesses. A significant problem faced by the company after formation was the management of equipment that was sold and returned for service. At the time, a PC-based tracking program that could monitor serial numbers, warranty entitlement and a complete service history did not exist. Igal Lichtman, president of MicroAge, and one of the three owners, designed a "workflow" for a service management program that enabled staff to effectively run the company's service department. Employing the "C" programming language, and working together with former colleagues and friends from the Israel Defense Forces, Lichtman created the application, "ServiceMagic".
Shortly after the creation of ServiceMagic, one of MicroAge's largest clients, a "Fortune 500" company based in Westchester County, New York, U.S., was discarding its mainframe computer and consequently required a help desk application that was compatible with a PC network. Lichtman worked with the client's Information technology (IT) department to modify ServiceMagic and designed a new product, "SupportMagic". The client installed the fledgling Btrieve-based software and successfully transitioned from a Computer Associates mainframe-based Netman. Following a magazine article on the development of SupportMagic, Lichtman received over one hundred telephone inquires for the software product, an increase in demand that led to the inception of Magic Solutions.
From Wikipedia’s article on Magic Solutions, shared under CC BY-SA 4.0.3