Private company

Magic Spoon

Logo: Magic Spoon, Public domain, via Wikimedia Commons3

American breakfast cereal company

Magic Spoon is an American food company that produces high-protein, low-sugar, gluten-free breakfast cereals, protein bars, granola, and toaster pastries. Founded in 2019 by Greg Sewitz and Gabi Lewis, the company was named to Time magazine's list of the 100 Best Inventions of 2019 and is available in more than 22,000 retail stores in the United States, including Walmart, Target, Whole Foods Market, and Costco.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Apr 9, 2019Founded1
  • Industryfood industry1
  • HeadquartersBrooklyn1
  • Websitemagicspoon.com
  • Legal formcorporation1

Magic Spoon is an American food company that produces high-protein, low-sugar, gluten-free breakfast cereals, protein bars, granola, and toaster pastries. Founded in 2019 by Greg Sewitz and Gabi Lewis, the company was named to Time magazine's list of the 100 Best Inventions of 2019 and is available in more than 22,000 retail stores in the United States, including Walmart, Target, Whole Foods Market, and Costco.2

Products and brands

  • breakfast cereal

Listed on Wikidata.1

Timeline

  1. Apr 9, 2019Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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