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Mahindra XP PLUS
Mahindra SP PLUS
Mahindra YUVO TECH +
Mahindra ARJUN
Mahindra NOVO
Mahindra operations
Mahindra Tractors has its largest customer base in India and China, with significant presence in the Indian Subcontinent, United States, Australia, Serbia, Chile, Syria, Iran, and parts of Africa. The company operates in China, North America, and Australia through its subsidiaries Jiangling, Mahindra USA, and Mahindra Australia. In India, it also has a presence through its subsidiaries Mahindra Gujarat and Swaraj.
Mahindra India
Mahindra Tractors is a major tractor manufacturer in India, which is the largest tractor market globally. It has been among the top sellers in the country since 1983. Its major sales occur in Gujarat, Haryana, Punjab, Maharashtra, and the southern states. In Gujarat, it operates under the name Mahindra Gujarat, and in Punjab, it is branded as Swaraj. In 1999, Mahindra acquired Gujarat Tractors from the Government of Gujarat and later purchased a 64.6% stake in Swaraj in 2004.
In 2011, Mahindra Tractors began manufacturing 15HP tractors under the brand name Yuvraj in Rajkot. The facility was established as a joint venture between Deepak Diesel Pvt Ltd and Mahindra & Mahindra, with a maximum production capacity of 30,000 tractors per year.
Mahindra USA
In 1994, Mahindra entered the American market as Mahindra USA, establishing a sales and service network across the country. As a subsidiary of Mahindra Tractors, Mahindra USA manages sales in North America. The company operates five assembly plants in the United States: one at its North American headquarters in Houston, Texas; another in Marysville, California; and one in Chattanooga, Tennessee. In August 2012, Mahindra USA opened a fourth assembly and distribution center in Bloomsburg, Pennsylvania, followed by a fifth center in Lyons, Kansas, in 2014.
While Mahindra manufactures its own tractors, it also sources some models from other producers. For the U.S. market, Mahindra obtains certain tractors from Tong Yang Moolsan, a tractor manufacturer based in South Korea.
Mahindra Australia
Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the company entered the Australian market with the launch of its assembly & customer support centre in Acacia Ridge, QLD. Currently, the company's products are sold and serviced by 40 dealers throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest of Australasia. The Company's products are distributed in Fiji by Carpenters Motors.
In Western Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.
Mahindra Australia, based in Brisbane, is a subsidiary of Mahindra & Mahindra Ltd. The company began operations in Australia in 2005 with an assembly and customer support center in Acacia Ridge, Queensland. Mahindra’s products are available through a network of 40 dealers across Australia. The company also oversees sales in New Zealand and other parts of Australasia. In Fiji, Carpenters Motors manages the distribution of Mahindra products, while McIntosh Distribution handles distribution in Western Australia and South Australia.
Mahindra China
In 2004, Mahindra acquired an 80% stake in Jiangling Tractors Company from Jiangling Motors in China for $8 million, renaming it Mahindra (China) Tractors Company Limited (MCTCL). In February 2009, Mahindra formed a joint venture by purchasing stakes in Jiangsu Yueda Yancheng Tractors Company Limited from Jiangsu Yueda Group, which was later renamed Mahindra Yueda Yancheng Tractors Company Limited (MYYTCL). In 2012, Mahindra consolidated its Chinese ventures by acquiring 88.55% of MCTCL from Mahindra Overseas Investment (Mauritius) Company Ltd., making it a subsidiary of MYYTCL.
After operating for over five years, Mahindra sold its 51% stake in the joint venture with Jiangsu Yueda Group for ¥82 million. The company announced plans to establish independent operations in the Chinese market.
Brands
Mahindra India
Swaraj
Trakstar - Gromax Agri Equipment Ltd.
ITMCO-Mahindra
Jiangling
FengShou
Lenar
Mahindra Agribusiness - founded in 2000 to incorporate the entire food chain.
Mahindra assembly plants
Domestic (India)
Mumbai, Maharashtra
Nagpur, Maharashtra
Mohali, Punjab
Jaipur, Rajasthan
Rudrapur, Uttarakhand
Zahirabad, Telangana
Rajkot, Gujarat
Vadodara, Gujarat
Amreli, Gujarat
Mahindra Australia
Brisbane, Australia
United States
Houston, Texas
Marysville, California
Bloomsburg, Pennsylvania
Lyons, Kansas
Detroit, Michigan ( R&D Plant )
Africa
Chad
Gambia
Mali
Nigeria
Ghana
Benin
Somalia
