The story
Founded by Étienne Mimard in 1887.1
The first French mail order company, it mainly specialised in shotguns (Robust, Falcor, Ideal, Simplex) and bicycles (Hirondelle) since 1890. However, they covered other products, ranging from fishing rods to household items, such as wall clocks. Most of the products sold by Manufrance were made by third-party manufacturers, then labeled and retailed by Manufrance.
An unregistered Manufrance LaSalle 12-gauge shotgun, with a sawn-off barrel, was used by the perpetrator of the 2014 Sydney hostage crisis in Australia, who was unlicensed. Restrictions on illegal firearms were tightened as a result.
From Wikipedia’s article on Manufrance, shared under CC BY-SA 4.0.4