Sign in

Private company

Máquina de Vendas

Logo: Quirino Conrado; K-Bill. This W3C-unspecified vector image was created with Inkscape ., Public domain, via Wikimedia Commons3

Máquina de Vendas is the one of largest Brazilian retail company together with GPA, Viavarejo, Lojas Americanas and others. The company was founded in 2010 through the merges of two retail companies, being the Belo Horizonte-based Ricardo Eletro and Salvador-based Insinuante. Currently the company has more than 490 stores in 442 cities in 20 Brazilian states.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2010Founded1

See how the biggest companies compare on our leaderboards

Máquina de Vendas is the one of largest Brazilian retail company together with GPA, Viavarejo, Lojas Americanas and others. The company was founded in 2010 through the merges of two retail companies, being the Belo Horizonte-based Ricardo Eletro and Salvador-based Insinuante.2

Corporate structure

Máquina de Vendas sits at the top of its group. 3 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Máquina de Vendas São Paulo

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Products and brands

  • furniture

Listed on Wikidata.1

Operations

The company has 7 distribution centers and 660 stores through Ricardo Eletro brand. Formerly the company had 1.050 stores divided into 6 brands: Ricardo Eletro, Insinuante, City Lar, Eletro Shopping, Salfer and MV Connect. Máquina de Vendas also operates as online retailer through the Ricardo Eletro brand.

In October 2017, Máquina de Vendas reached an accord with its banks (Banco Itaú Unibanco, Banco Bradesco and Banco Santander) to essentially transfer all its debt (R$1.5 billion) to its shareholders without recourse to the company. In mid-2018, Starboard Capital invested $131 million via the purchase of convertible bonds giving Starboard at 72.5% ownership interest. As part of Starboard's investment, their suppliers provided $800 million in new credit.

Brands

Current:

pt:Ricardo Eletro - HQ; Belo Horizonte - 660 stores

Read the full text

Former:

pt:Insinuante - HQ; Salvador - 228 stores

pt:City Lar - HQ; Cuiabá - 224 stores

pt:Eletro Shopping - HQ; Recife - 138 stores

pt:Salfer - HQ; Joinville - 181 stores

MV Connect - HQ; São Paulo - 4 store

From Wikipedia’s article on Máquina de Vendas, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 2010Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4