The story
Founded by Andy Payne in 2004.1
Mastertronic Group Limited was formed in 2004 out of a merger between The Producers Limited and Sold Out Sales & Marketing Limited. The 'Sold Out' label was retained and used to sell software at the £5 (frequently "3-for-£10") price-point. The company also distributed software under the original 'M.A.D.' imprint, as well as another label associated with PC Gamer magazine. Games on these labels were typically sold for £10 (or "3-for-£20").
Just Flight and Just Trains, both specialist simulation publishers, were acquired by the Mastertronic Group in 2008.
In 2009, Mastertronic Group started the Great Indie Games publishing label to spread independent games, only available on the internet, to shops. Later that year, Mastertronic Group founder Andy Payne entered into a joint venture with Rupert Loman MD of Eurogamer Network and formed Get Games Go (known as Get Games) to market and sell PC games by direct download.
In early 2014, in response to the changing games industry, the Group focused its efforts on its publishing activities. As part of the process, the sales team was spun out to re-form Sold Out Sales & Marketing, led by Garry Williams and James Cato. Sold Out was later acquired by Toadman Interactive in November 2019. Mastertronic Group had also become the sole owner and operator of Get Games.
From Wikipedia’s article on Mastertronic Group, shared under CC BY-SA 4.0.3