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Private company

Maurices

American women's clothing retail chain

Maurices Inc., stylized as maurıces, is an American women's clothing retail chain based in Duluth, Minnesota. Founded in 1931 in Duluth, the chain comprises more than 1,000 stores in the United States and Canada, primarily located in shopping malls and smaller towns. The founding Labovitz family sold Maurices to the Brenninkmeijer family's American Retail Group in 1978.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1931Founded1

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Maurices, Tifton Mall
Photo: Michael Rivera, CC BY-SA 4.0, via Wikimedia Commons4

Maurices Inc., stylized as maurıces, is an American women's clothing retail chain based in Duluth, Minnesota. Founded in 1931 in Duluth, the chain comprises more than 1,000 stores in the United States and Canada, primarily located in shopping malls and smaller towns.2

The story

Maurices was founded by Emanuel Morris “E. Maurice” Labovitz (1900-1993), who opened his first store under the name Maurices Dress Shop, 1931 in Duluth. The name was shortened to simply Maurices by the late 1960's.

In 2011, Maurices was rated one of the "Top Ten Best Employers in Retail" by Forbes.com.

In March 2019, Ascena sold a majority stake in Maurices to a U.S. subsidiary of London-based private equity firm OpCapita LLP at a valuation of $300 million. Maurices' leadership team remained in place, with the addition of former GAP CEO Jeff Kirwan as the company's new executive chairman. Ascena will retain a minority stake in the company. In a public statement released after the transaction, OpCapita's CEO Henry Jackson said he would “welcome the continued support of Ascena through their retained stake and the range of services they will provide.”

From Wikipedia’s article on Maurices, shared under CC BY-SA 4.0.3

Timeline

  1. 1931Founded Founded1

Sources

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