The story
Founded by Frans van der Hoff in 1988.1
Private company
Logo: The logo may be obtained from Stichting Max Havelaar., Non-free logo, via Wikipedia3
Dutch member of Fairtrade International
Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. The Fairtrade label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad.2 It is headquartered in Utrecht.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.2
Founded by Frans van der Hoff in 1988.1
Who has led Max Havelaar, and when. Pick a name to see everywhere that person has worked.
The Dutch province of Groningen was sued in 2007 by Dutch coffee supplier Douwe Egberts for explicitly requiring its coffee suppliers to meet fair trade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price and a development premium to producer cooperatives. Douwe Egberts, which sells a number of coffee brands under self-developed ethical criteria, believed the requirements were discriminatory. After several months of discussions and legal challenges, the province of Groningen prevailed in a well-publicized judgement in favor of the province. Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their purchasing policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the fight against poverty through the daily cup of coffee".
From Wikipedia’s article on Stichting Max Havelaar, shared under CC BY-SA 4.0.4
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