Private company

Max Havelaar

Logo: The logo may be obtained from Stichting Max Havelaar., Non-free logo, via Wikipedia3

Dutch member of Fairtrade International

Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. The Fairtrade label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad.2 It is headquartered in Utrecht.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1988Founded1

Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.2

The story

Founded by Frans van der Hoff in 1988.1

Leadership

Who has led Max Havelaar, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1988Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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