The story
Maximum Games is a privately held California corporation, and was founded as Maximum Family Games in 2009 by Christina Seelye and Len Ciciretto. During the 2009 holiday season, the company launched two successful Nintendo DS titles, Junior Brain Trainer and Junior Classic Games, with placement in major US retailers. In 2010, the company published 16 new products for the Nintendo DS, Wii and PC platforms. In the same year, the company was granted third-party publishing status with Nintendo of America and Sony Computer Entertainment America, and in 2011, they were granted the same status in Europe with both companies. In 2012, the company also secured its license with Microsoft. That May, the company legally changed its name to Maximum Games.
Following the rebrand, Maximum Games began rapidly expanding into sales and physical distribution in North America for European publishers, specifically for the seventh console generation. The company's output averaged around eight releases per year, handling packaging, third-party logistics, and negotiating with retailers to secure placements for physical releases. By 2015, the company had invested $2.5 million in future games and shipped a total of 1 million units across all releases.
In March 2016, Maximum Games acquired UK-based video game publisher and distributor Avanquest Software Publishing Ltd. The acquisition marked Maximum's move to expand distribution of its games globally, establishing a European sales and marketing position. During this time, they also established a second European subsidiary, Maximum Games Ireland Limited.
In 2017, Maximum Games began development of its first fully owned IP, Extinction, which released in the following year. The expansion into development would lay the foundation for its publishing label Modus Games, focusing on AAA publishing services for independent developers. During this same time, the company further developed its European network of partners and retailers, offering games in over 30+ countries.
In 2018, Len Ciciretto transitioned out of the company and is no longer a shareholder.
In October 2020, Maximum Games entered an agreement with Nacon to handle third-party logistics for their lineup of RIG computer and gaming accessories.
Maximum Games began offering direct-to-consumer shipping from its own digital storefront in December 2020. It currently sells partner titles, Modus Games titles, and store exclusive collector's editions.
The company was purchased by Swedish firm Zordix AB in November 2021, for a total of $42 million, with additional earnouts of up to $30 million.
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On January 20, 2022, Mane6 announced that they were purchased by Maximum Games.
In February 2023, Zordix consolidated Dimfrost, Invictus Games, Mane6, Modus Brazil, and Zordix Racing to create Modus Studios. It also acquired FUN Labs. The company further consolidated in February 2024, announcing that publishers Maximum Games, Modus Games, Just For Games, and Merge Games, and developer Modus Studios would all be grouped under the name Maximum Entertainment, the new name of Zordix.
From Wikipedia’s article on Maximum Games, shared under CC BY-SA 4.0.6