Private company

Maxingvest

Logo: maxingvest ag, Public domain, via Wikimedia Commons3

German holding company

Maxingvest AG is a German holding company, known primarily for owning coffee giant Tschibo and holding a controlling stake at Beiersdorf. The company has been wholly owned by brothers Michael and Wolfgang Herz since 2003, after having bought out siblings Günter and Daniela. The company originated as Tchibo Holding AG, and was renamed Maxingvest AG in 2007.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1949Founded1
  • HeadquartersHamburg1
  • Websitewww.maxingvest.de
  • Legal formAktiengesellschaft, Gesellschaft mit beschränkter Haftung1

Maxingvest AG is a German holding company, known primarily for owning coffee giant Tschibo and holding a controlling stake at Beiersdorf. The company has been wholly owned by brothers Michael and Wolfgang Herz since 2003, after having bought out siblings Günter and Daniela.2

Timeline

  1. 1949Founded Founded1

Sources

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