Private company

Maynards

British confectionery company

Maynards was a British confectionery manufacturer best known for manufacturing wine gums. It was acquired by Cadbury in the 1990s, which in turn was acquired by Mondelez International (originally Kraft Foods) in 2010. In 2016, the brand was joined with Bassett's to create Maynards Bassetts.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1896Founded1
Maynards Harringay Factory
Photo: Hjuk at en.wikipedia, CC BY 3.0, via Wikimedia Commons4

Maynards was a British confectionery manufacturer best known for manufacturing wine gums. It was acquired by Cadbury in the 1990s, which in turn was acquired by Mondelez International (originally Kraft Foods) in 2010. In 2016, the brand was joined with Bassett's to create Maynards Bassetts.2

The story

The grandfather of engineer Kenneth Maynard Wood (co-founder of kitchen appliance company Kenwood Ltd) Charles Riley Maynard and his brother Tom, started manufacturing sweets in their kitchen in 1880. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling their products to the Stamford Hill area of Hackney, London.

In 1896 the brothers formed the Maynards sweet company. Ten years later, in 1906, the company set-up a new factory on Vale Road, Harringay. The new factory site, below an embankment of the New River, had clean Hertfordshire spring water to be used in production, whilst proximity of the Lee Navigation and numerous railways meant easy, cheap shipping of coal, sugar, and gelatin.

Around the turn of the century, Charles Gordon, heir to the confectionery firm, suggested to his father that the company should diversify into making "wine gums". Charles Riley, a strictly teetotal Methodist, gradually came round to the idea when his son persuaded him that the new sweets would not contain alcohol. Maynards Wine Gums were introduced in 1909.

The works grew to become a four-figure employer for the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations, such as a toffee factory in the Ouseburn area of Newcastle upon Tyne.

The 140 portfolio of sweet shops set-up as the company expanded were sold in 1985, and the company was acquired by Cadbury in 1988. The brand merged in 1990 with the Tottenham liquorice mill Bassett's, and Trebor. Sweet manufacture of the three brands moved to Sheffield in 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds sterling per year.

From Wikipedia’s article on Maynards, shared under CC BY-SA 4.0.3

Products and brands

Some items are licensed by Unilever and/or Nestle, such as Sour Patch Kids bar, in selected countries

Maynards Wine Gums

Maynard

Maynards Wine Sours

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Maynards Sports Mixture

Maynards Midget Gems

Maynards Wine Gums Light

Maynards Swedish Berries

Maynards Fuzzy Peaches

Maynards Swedish Fish

Maynards Sour Cherry Blasters

Maynards Sour Watermelons

Maynards Sour Patch Kids

Maynards Ultra Sour Patch Kids

Maynards Sour Patch Kids Soda Popz (UK only)

Maynards Sour Chillers

Maynards Juicy Squirts Berry

Maynards Blush Berries

Maynards Blackberry Bushels

Maynards Orange Twists

Maynards Sour Grapes

Maynards Granny Smith

Maynards Gummy Bears

Maynards Fruit Mania

From Wikipedia’s article on Maynards, shared under CC BY-SA 4.0.3

Timeline

  1. 1896Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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