The story
The charitable arm of the company, The Medikidz Foundation, has done work in Africa, most recently donating 100,000 comic books on HIV to Swaziland. The Medikidz Foundation is now due to increase the work they are doing in poorer countries, funded by the commercial arm of the business.
From Wikipedia’s article on Medikidz, shared under CC BY-SA 4.0.3