Mein Real

The real brand first appeared in 1992 when Asko AG merged the brands of their hypermarkets divi, Basar, Continent, Esbella and real-kauf into real to give them a unified brand name and corporate design. In 1995, Massa AG was taken over by Asko AG, and in 1998 Allkauf, with their hypermarkets being rebranded as real as well.

In 2006, Metro acquired Walmart's 85 stores in Germany and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.

In November 2018, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion. In 2014, it sold its 12 Real hypermarkets in Turkey.

In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to The SCP Group owned by Russian oligarch Vladimir Yevtushenkov.

In April 2021, after the new owner The SCP Group had decided to liquidate Real and sell all outlets, the Real brand began to cease being used as a brand for hypermarkets. 270 outlets were sold to other supermarket chains and got rebranded with the brand of the respective new owner, while more than 40 markets were or will be closed. The previous owner's planned goal was to complete a liquidation of Real by the end of June 2022. Locations without subsequent use should be closed.

In January 2022, however, it was announced that the remaining 60 real stores that are not being sold will not be closed, but will continue to operate as real in the future. As planned, the previous owner is withdrawing from the plan to break up real on 30 June 2022, and is selling the remaining locations to a restructuring company headed by the Frankfurt lawyer Sven Tischendorf. Restructuring is planned to ensure long-term continuation under the real brand. The Real headquarters in Düsseldorf will be dissolved as planned, and a successor company under the name real Service und Verwaltungs GmbH in Frankfurt am Main will take over some of the tasks. Purchasing and logistics are taken over by an external provider. On 13 April 2022, the Federal Cartel Office approved a purchasing cooperation between Rewe and Real.

With the change of ownership of real, the brand identity also changed. The real brand was given up on 1 July 2022, and the locations were rebranded as mein real (my real), and the long-standing claim Einmal hin. Alles drin., which has been part of the company since 2008, was replaced with alles was ich mag!.

On 30 September 2023, Mein Real filed an application to commence insolvency proceedings under self-administration. All 5,000 employees, all 62 stores and the corporate headquarters are to be affected as part of the insolvency. Salaries will continue to be paid for employees working for the company. On November 20, 2023, it was announced that 18 stores would be taken over by competitors (13 stores to Rewe, three to Kaufland and one store to Edeka), while the remaining 45 stores that did not find a new owner would be closed by the end of March 2024. With the closure and sale of the remaining stores, real GmbH ceased business operations.

As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear were concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several store brands were offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.