The story
Founded by Rattan Chadha in 1986, in Netherlands.1
Private company
Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3
Dutch fashion brand
Mexx is a fashion brand of HVEG Fashion Group that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and adds two kisses to it: Mexx. M (oustache) + E (manuelle) + XX (two kisses) = MEXX.2 It is part of Kate Spade & Company.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Mexx is a fashion brand of HVEG Fashion Group that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and adds two kisses to it: Mexx. M (oustache) + E (manuelle) + XX (two kisses) = MEXX. The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular.2
Mexx is part of a group headed by Tapestry, Inc.. 76 entities, 33 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
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Founded by Rattan Chadha in 1986, in Netherlands.1
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Listed on Wikidata.1
From Wikidata.1
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