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Private company

Miche Bag Company

Handbag manufacturer founded in 20051

Miche is the name of a fashion handbag with interchangeable designs and handles. The company specializes in hand and shoulder bags based on a system of magnetic interchangeable bag covers (or Shells) and accompanying accessories.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2005Founded1

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Michebagfront
Photo: Tinton5, CC BY-SA 3.0, via Wikimedia Commons4

Miche (pronounced MEE-chee) is the name of a fashion handbag with interchangeable designs and handles. The company specializes in hand and shoulder bags based on a system of magnetic interchangeable bag covers (or Shells) and accompanying accessories.2

The story

The company was founded in 2005 by Michelle Romero and Annette Cavaness. In 2004, Romero thought of an idea to change the outside of a handbag, without physically changing the bag itself. She created a prototype by taking apart her own bag and revamping it using super glue and scrap fabric.

The name of the company came from Michelle's nickname, Miche (pronounced MEE-chee), which her mother-in-law calls her.

The company was previously a subsidiary of Party Plan, based in South Jordan, Utah, United States. In March 2016, the US distributors of Miche bags closed the company down and organized a liquidation sale. Production and distribution continued through their former international partners including Miche Canada and Miche Europe. In April 2021, the patents and trademarks were purchased by four previous Miche representatives. Headquarters were relocated in Elizabeth, Colorado, and wholesale distribution relaunched in the USA.

From Wikipedia’s article on Miche (bag), shared under CC BY-SA 4.0.3

Timeline

  1. 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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