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Private company

Michel et Augustin

French food brand

Michel et Augustin is a French brand of food created in 2004 by Michel de Rovira and Augustin Paluel-Marmont, two ESCP-Europe alumni. Michel de Rovira attended HEC Paris, Grenoble School of Management and INSEAD Business School. Michel et Augustin has been owned by the Italian food-product corporation Ferrero since 2024.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

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Michel et Augustin (pronounced [miʃɛl e oɡystɛ̃]) is a French brand of food created in 2004 by Michel de Rovira and Augustin Paluel-Marmont, two ESCP-Europe alumni. Michel de Rovira attended HEC Paris, Grenoble School of Management and INSEAD Business School. Michel et Augustin has been owned by the Italian food-product corporation Ferrero since 2024.2

The story

Founded by Augustin Paluel-Marmont and Michel de Rovira in 2004.1

The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yogurt drinks (Vache à boire) and lassi. In 2007, it started to commercialize yogurt ice-creams. By 2009, they had over 60 stock keeping units.

Michel et Augustin opened a subsidiary in the USA in January 2015. The headquarters are based in Brooklyn, New York, but their cookie squares are sold nationwide, especially by Whole Foods, Delta Air Lines and company cafeterias, such as the Facebook and Google offices.

In September 2019, Sébastien Guillon became the new CEO of Michel et Augustin.

In December 2023, Ferrero announced it had entered into exclusive negotiations to acquire full ownership of Michel et Augustin.

From Wikipedia’s article on Michel et Augustin, shared under CC BY-SA 4.0.3

Leadership

Who has led Michel et Augustin, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 2004Founded Founded1

Sources

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