The story
Wim Ouboter developed the kick scooter in Zürich in 1990 as a short-distance, last-mile transport solution for adults. His early scooters were collapsible and designed for adult use.
Micro Mobility Systems was founded in 1996. In 1998, U.S. sports company K2 agreed to market the kickboard. Ouboter also partnered with JD.com's bicycle unit in China for production, and sales began in Japan in 1999. Micro scooters were unveiled at an international show in 1999. By 2001, Micro Mobility Systems had sold 2 million non-motorized scooters.
Micro first electrified its scooters in 2013. In 2016, the company announced the Microlino, a compact electric car inspired by the BMW Isetta, and showed a prototype at the Geneva Motor Show.
In 2020, Fast Company ranked Micro Mobility Systems fifth on its list of the most innovative companies in Europe. Also in 2020, Mercedes-Benz partnered with Micro to create a co-branded electric scooter.
From Wikipedia’s article on Micro Mobility Systems, shared under CC BY-SA 4.0.3