Merger with Minos Matsas & Son
In 1991, EMIAL purchased a controlling share of Minos Matsas & Son, founded by pioneering Greek music industry executive and prominent rebetiko musician Minos Matsas, and relaunched the company under the name Minos EMI. At the time of the acquisition, "Minos Matsas & Son" was led by Makis Matsas, who became CEO of the new entity. It was identified that Minos EMI would command one-third of the Greek market, as Minos Matsas & Son held a 22% market share, while EMIAL held 9%.
The labour union at Minos Matsas & Son was unsatisfied that EMI Greece (EMIAL) was now controlling Minos Matsas, as EMI Greece opted to engage in layoffs at Minos Matsas, instead of integrating the existing company into EMI Greece's operations. The two distribution centers merged at EMI Greece's historical building, which was located in the Athens suburb of Rizoupoli, while most of the remaining staff joined Minos Matsas' offices on Messogeion Avenue. EMI Greece CFO Panayotis Papalimberis was retained, while the artistic direction went to Minos A&R managers: Achileas Theofilou, Elias Benettos and Vangelis Yannopoulos. EMI Greece's foreign repertoire manager, Manos Xydous, was chosen to undertake a domestic A&R role by launching the EMI label Harvest Records as a domestic repertoire imprint. Costas Bourmas was hired as managing director, who came from the same position at Sony Music Greece.
The Minos label saw a continuity as a local A&R imprint. Artists not specifically under the Minos A&R operation, generally only carried the EMI label. The distinction of artists by imprint was usually only carried out on album covers, reflecting internal A&R management.
Acquisition by Universal Music Group
Following the completion of the acquisition of EMI Group by Universal Music Group in September 2012, several European EMI operations were placed for sale to comply with European competition laws, and were subsequently acquired by Warner Music Group. In the Greek market hitherto, Universal Music Group had its label operation, Universal Music Greece, which was chosen over Minos EMI to be included in the sale of European assets. As a result, Greece was the only European country where a Universal Music office was chosen for divestiture, instead of an EMI office. Universal Music Greece was acquired by Greek investors and relaunched as an independent label named Cobalt Music(which was subsequently acquired by Sony Music in December 2024).
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Upon the restructuring and integration of its operations, Universal Music Group chose to discontinue EMI worldwide as a standalone label. However continuity of the EMI brand was established through a dual branding approach with other EMI legacy labels, such as in the creation of Virgin EMI (now EMI Records and Virgin Records) in the UK and through the preservation of "EMI Recorded Music Australia" in Australia and "Minos EMI" in Greece. These EMI-branded trademarks now stand as unique labels in their own right.