The story
Founded by Mariam Naficy in 2007.1
Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and adopted a crowdsourcing model when it realized that designs by independent artists were outselling those of established brands. Minted has raised more than $300 million from investors, including T. Rowe Price, Permira, Norwest Venture Partners, Technology Crossover Ventures, Benchmark Capital, Ridge Ventures. Angel investors include former Yahoo CEO Marissa Mayer, Yelp CEO Jeremy Stoppelman, and Eventbrite founders Kevin and Julia Hartz.
In 2012, Minted expanded outside of its core stationery market by launching wall art.
In 2017, Minted launched wholesale, with national retail partners including Target, West Elm, and Pottery Barn Kids.
In 2021, Minted introduced a third-party marketplace model, where artists manufacture and fulfill their own products, including ceramics, original art, textiles, and specialty stationery.
In 2025, Minted expanded its wholesale business, launching nationwide at Whole Foods Market, launching gift packaging nationwide at Target, and launching at H-E-B.
From Wikipedia’s article on Minted, shared under CC BY-SA 4.0.7