Missha

2012

Opened its first store in Brunei

On August 1, 2011, it was announced that South Korean boyband duo TVXQ signed on as advertisement models for Missha in Korea and started their official promotions that month. On choosing TVXQ, Able-CNC Marketing said "TVXQ’s powerful and luxurious image coupled with their passion for bringing new ideas to the stage perfectly fits the brand image of ‘Missha’ to a T. With TVXQ, Missha aims to become a global cosmetic brands in conjunction with the Hallyu wave, and thus become leaders of the international market".

On 14 August 2012, Missha launched a new limited-edition TVXQ perfume set and had a special fan signing event at the Missha store in Myeong-dong. On September 10, 2012, Missha announced that the duo had again signed an exclusive contract with them to represent the brand worldwide and that their advertisements would soon be featured in some 1,000 stores across Asia.

2003 to 2006 and 2013: BoA. Recently Missha was announced that South Korean actor In-seong Jo signed on as advertisement model for Missha in Korea.

2015: Go Woo-ri, Oh Seung-ah, Kim Jae-kyung (Rainbow)

Controversy

On August 22, 2007, a court ruled Missha was guilty of trademark infringement against Mary Quant Cosmetics. Missha's original flower logo was determined to be too similar to the Mary Quant Daisy logo. Missha was fined ₩3 million and the ruling stated that "Although Missha's trademark combines a diagram and letters and has different colors compared to the trademark of the Mary Quant Cosmetics, there are reasonable concerns that the identical shapes of the diagrams could hurt the brand recognition of the plaintiff and may confuse customers". The company was required to change its logo, because under Korean copyright law, companies cannot use symbols that are similar in shape to a previously registered trademark but only differ in color.