The story
Founded by T. R. Sundaram in 1935.1
In the early 1930s, T. R. Sundaram entered the world of Tamil cinema as a partner of a Salem-based film company, Angel Films. He was involved in productions such as Draupadi Vastrapaharanam (1934), Dhruva (1935) and Nalla Thangal (1935). Then he decided to start his own company, Modern Theatres Limited. He realized that to make film making a business, it had to be organized and managed like a business enterprise. He also planned a schedule of producing films on a tight budget (two or three a year), so that the market and consumers were regularly and continually supplied with his products.
The maiden production of Modern Theatres, directed by Sundaram, was Sathi Ahalya, a mythological plot was released in 1937. The following year he produced the first Malayalam talkie Balan. Sundaram promoted Modern Theatres as a joint stock company and built a studio on a vast stretch of land on the outskirts of Salem town. The hundred odd films that came from his studio covered a wide spectrum of themes — mythology, comedy and original screenplays to adaptation of classic works of literature and murder mysteries. It is, however, the James Bond style of films starring Jaishankar that are almost synonymous with the banner.
Following the Hollywood studio system, TRS had on his rolls writers, technicians, actors and so on. He paid generously and promptly, a rarity in the film circle.
From Wikipedia’s article on Modern Theatres, shared under CC BY-SA 4.0.4