Private company

Monarch Beverage Company

International beverage company

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal. This company was founded in 1965 by Frank Armstrong.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1965Founded1

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal. This company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network. In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta.2

Products and brands

  • Kickapoo Joy Juice

Listed on Wikidata.1

Brands

Acute Fruit

American Cola

Bubble Up (International rights only)

COMOTION

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Kickapoo Joy Juice

Mason's Root Beer

Nesbitt's (International rights only)

NTrinsic

Planet Cola (and other flavors)

Rush Energy Drink

Reaktor Energy

Sensa

Sun Crest (International rights only)

Former brands

All Sport (2001–2007)

Bubble Up (1978–2007)

Chocolate Soldier (1966–1988)

Dad's Root Beer (1986–2007)

Dr. Wells (1987–2007)

Frostie Root Beer (1980–2000)

Grapette (and Orangette) (1977–2000) (was never marketed)

Kist (1966–1997)

Moxie (1966–2007)

Nesbitt's (1975–1999)

NuGrape (1968–1999)

Quench

Sun Crest (1968–2007)

From Wikipedia’s article on Monarch Beverage Company, shared under CC BY-SA 4.0.3

Timeline

  1. 1965Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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