Private company

MSCHF

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons4

American art collective

MSCHF is an American art collective based in Brooklyn, New York, United States. The group has around 30 employees. Their notable work includes The Persistence of Chaos (2018), a laptop infected with viruses; Satan Shoes (2021), a series of custom Nike shoes which featured Satanic imagery; and Tax Heaven 3000 (2023), a dating simulator which filed the player's taxes.3 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2016Founded1
  • HeadquartersBrooklyn1
  • Websitemschf.com
  • Incorporated inDE5
  • Business address395 Wythe Ave, Brooklyn, Ny 112495

MSCHF (pronounced "mischief", operating as MSCHF Product Studio, Inc.) is an American art collective based in Brooklyn, New York, United States. The group has around 30 employees.3

The story

The group was founded in 2016 by Gabriel Whaley, who is the chief executive officer, along with chief creative officers Lukas Bentel and Kevin Wiesner, and chief operating officer Stephen Tetreault. The group operates as a company under the name of MSCHF Product Studio, Inc.

As of July 2020, MSCHF had received $11.7 million in funding.

Josh Wardle, the Welsh software engineer who created the web-based word game Wordle, joined MSCHF in December 2021.

In August 2025, MSCHF created an advertising agency, Applied MSCHF. It operates as a division of MSCHF, and it employs around half of MSCHF's approximately 30 employees.

From Wikipedia’s article on MSCHF, shared under CC BY-SA 4.0.6

Products and brands

  • ATM Leaderboard
  • Eat The Rich Popsicles
  • Giant Fruit Loop
  • Guns 2 Swords
  • Illegal Chips
  • Key4All
  • Sacred Seltzer
  • Tax Heaven 3000
  • The FREE Movie

Listed on Wikidata.1

Timeline

  1. 2016Founded Founded1

SEC filer profile

How MSCHF is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARMSCHF Product Studio Inc.2
  • CIK0001790106
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Business address395 Wythe Ave, Brooklyn, NY 112492
  • Phone347-474-69792
  • On EDGAR sinceOct 8, 20192
  • Filings2 in all: D (2)2

Sources

The numbers on this page point here. Each one links to the record it came from.

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  6. 6