The story
Establishment
Munchy's started in 1991, in a small town in the South of Malaysia, Batu Pahat. The Munchy's origins started with the two brothers Soo Kuok Tan and Lee Kok Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan.
Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally. The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.
International expansion
In 1996, Munchy's factory was built in Johor, Malaysia, with 120,000 sq ft (11,000 m2) of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits.
Today, Munchy's owns a production plant and warehouse facility in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sq ft (28,000 m2) and is outfitted with:
2 wafer plants with the capacity to manufacture up to 410 tons per month.
4 biscuit plants with production capacity up to 2,940 tons per month.
5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month.
A 120,000 sq ft (11,000 m2) warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution.
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All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch.
1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution.
In 2018, CVC Capital Partners acquired 100% of Munchy's.
In 2021, Universal Robina of the Philippines acquired 100% of Munchy's for 1.925 billion Malaysian Ringgit from CVC Capital Partners.
From Wikipedia’s article on Munchy's, shared under CC BY-SA 4.0.4