The story
Founded by Deborah Del Prete in 2001.1
Pritzker sought to "take advantage of a landscape that was rapidly changing and valuing 'content' in new ways," to "focus on storytellers in a way content never has before." MWM intended to create films, theater productions, and VR experiences under one umbrella to "expand and grow the IP that was born in any one of those units" through cross-pollination. Named after Madison and Wells Streets in Chicago, where Pritzker's great-grandfather sold newspapers when he was 12, MWM launched in November 2015.
At the time of its founding, MWM operated under the banners of OddLot Entertainment (film and television), Reality One (interactive), and Relevant Live (theater). In 2017, to streamline its operations and increase flexibility across its multiple platforms, the divisions were brought together, and Reality One and Relevant Live were rebranded respectively as MWM Interactive and MWM Live. In November 2017, Oddlot was renamed MWM Studios. MWM Universe, an IP-focused division of MWM that acquires and develops properties across media including film, TV, gaming, comics and books, was established in 2018 when they partnered with Chicago-based artist Hebru Brantley and his Angry Hero Productions to create fully immersive storyworlds.
From Wikipedia’s article on MWM (entertainment company), shared under CC BY-SA 4.0.4