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Private company

NationBuilder

Logo: NationBuilder, Public domain, via Wikimedia Commons3

American software company

NationBuilder is a Los Angeles-based technology start-up that develops content management and customer relationship management (CRM) software. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2009Founded1

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NationBuilder is a Los Angeles-based technology start-up that develops content management and customer relationship management (CRM) software. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants. The software uses voter data such as names, addresses and other information, such as previous voting records in the case of political campaigns, to allow users to centralize, build and manage campaigns by integrating various communication tools like websites, newsletters, text messaging and social media channels under one platform.2

The story

NationBuilder was founded in 2009 in Los Angeles by Jim Gilliam and launched in 2011. In 2012 Joe Green joined NationBuilder as co-founder and president. He left that role 11 months later in February 2013.

Gilliam was previously a movie-maker who co-founded Brave New Films with Robert Greenwald and had sought funding for his films through crowd-sourcing. Green, who studied organizing at Harvard and was Mark Zuckerberg's roommate, is also the co-founder of the Causes Facebook app; he left NationBuilder in 2013.

Since its founding, the company has helped campaigns raise $1.2 billion. In 2012, NationBuilder announced that 1,000 subscribers have used its software to amass 2.5 million supporters and raise $12 million in campaign donations. In 2015 it has helped raise $264 million, recruit over one million volunteers and coordinate some 129,000 events.

By 2016, the company said its software was used by about 40 percent of all contested elections at the state and national level in the U.S., which included 3,000 political campaigns. Using such software is easier in the U.S. than Europe, where comprehensive data protection and privacy laws are in effect since 2018.

The Scottish National Party was the first political party to use NationBuilder, harvesting vast amounts of data pertaining to voter activity via websites such as Facebook and Twitter. This revelation prompted outrage over privacy concerns. Guy Herbert of the No2ID campaign called the use of such data harvesting tools by the SNP "utterly hypocritical".

From Wikipedia’s article on NationBuilder, shared under CC BY-SA 4.0.4

Timeline

  1. 2009Founded Founded1

Sources

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