Private company

Natoora

Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark. Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark. Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.2

Sources

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