The story
Naturelink Aviation was founded in 1997 by Chris Briers. In mid-2004, 60 percent of the shares were acquired by Safair, through Imperial Holdings. As Naturelink operated charter flights to possibly unsafe regions like Iraq or Afghanistan, the company participated in the testing of CAMPS, a countermeasure against portable anti-aircraft missiles developed by Saab.
In September 2008, Naturelink was purchased by Runway Assets Management. Another change of ownership happened in 2010 through the acquisition by National Airways Corporation. Subsequently, Naturelink's fleet and operations were gradually merged into the Lanseria-based company. By mid-2011, this transition had been completed, and the Naturelink brand was shut down.
From Wikipedia’s article on Naturelink Aviation, shared under CC BY-SA 4.0.4