The story
The Needs Convenience chain developed from a series of small acquisitions by Sobeys, beginning with the TRA wholesale business in Middleton, Nova Scotia. By the mid-1990s, Needs stores were appearing throughout Atlantic Canada. The Sobeys-owned Green Gables chain was changed over to Needs by the late 1990s as part of a final effort to consolidate the region's up-scale convenience store market.
During the early 2000s, Sobeys experimented with converting several Needs stores to the Sobeys Express brand on a limited trial basis. The trial was unsuccessful and the stores reverted to the Needs brand; however, several stores are now being branded as Needs Convenience Extra or Needs Convenience Plus.
From Wikipedia’s article on Needs Convenience, shared under CC BY-SA 4.0.4
