NeoMagic

NeoMagic Corporation was founded in 1993 in California. Working with semiconductor vendor Mitsubishi Electric as a key foundry supplier, NeoMagic introduced its first graphics processors in 1995; these were notable for being the first chips to combine a graphics logic and DRAM video memory into one chip. As this was a more power-efficient method than ones previously used by graphics processors, most of the major laptop manufacturers of the time began to use NeoMagic graphics chips in their systems. In 2000, NeoMagic left the laptop market completely, and switched its focus to producing systems on a chip, or SOCs, for mobile phones and other handheld devices, like PDAs. The firm's first handheld chips were unveiled in 2001, when NeoMagic introduced the MiMagic line. The initial MiMagic chips were based on a 32-bit MIPS Technologies RISC processor core, and featured 4MB of embedded DRAM, as well as a 1024x768-capable graphics chip, and an AC'97-compatible sound processor. Subsequent versions of the MiMagic chip family starting from the MiMagic 3 in 2002, were based on 32-bit ARM RISC processor cores. In October 2012, NeoMagic acquired MercadoMagico.com. In November 2023, NeoMagic acquired Advanced Microwave Incorporated.