Private company
NeuroFocus
Neuromarketing research company
NeuroFocus was a neuromarketing and neuroscience research company founded in 2005 by a group of academics and engineers from UC Berkeley that focused on applying neuroscience, neurology, and neurological testing to a wide range of fields such as marketing, advertising, consumer research, branding, product development, and entertainment content. In 2011, consumer research and analytics firm Nielsen Holdings acquired full ownership of NeuroFocus as part of the Nielsen's Product Innovation Practice.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersBerkeley1
- Websiteneurofocus.com
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NeuroFocus was a neuromarketing and neuroscience research company founded in 2005 by a group of academics and engineers from UC Berkeley that focused on applying neuroscience, neurology, and neurological testing to a wide range of fields such as marketing, advertising, consumer research, branding, product development, and entertainment content. In 2011, consumer research and analytics firm Nielsen Holdings acquired full ownership of NeuroFocus as part of the Nielsen's Product Innovation Practice.2
Timeline
- 2005Founded Founded1
Links
- Websiteneurofocus.com1
- WikipediaNeuroFocus
- WikidataQ7002106
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataNeuroFocus on Wikidata
- 2WikipediaNeuroFocus on Wikipedia