Private company

NFL Films

Logo: https://www.nfl.com, Non-free logo, via Wikipedia3

Motion picture company owned by the National Football League

NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as other unrelated major events and awards shows. Founded as Blair Motion Pictures by Ed Sabol in 1962 and run by his son Steve Sabol until his death, it produces most of the NFL's filmed and videotaped content except its live game coverage, which is handled separately by the individual networks.2 It is part of NFL Ventures, L.P.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1962Founded1
  • HeadquartersMount Laurel1
  • Founded inPhiladelphia1
  • Websitewww.nflfilms.com
  • Legal formlimited liability company1

NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as other unrelated major events and awards shows. Founded as Blair Motion Pictures by Ed Sabol in 1962 and run by his son Steve Sabol until his death, it produces most of the NFL's filmed and videotaped content except its live game coverage, which is handled separately by the individual networks. NFL Films is based in Mount Laurel, New Jersey.2

The story

Founded by Ed Sabol and Steve Sabol in 1962, in Philadelphia.1

Founder Ed Sabol was a World War II veteran who worked selling topcoats after returning to the United States. In his spare time, he used a motion picture camera, received as a wedding gift, to record his son Steve's high school football games. Inspired by his work, Sabol founded a small film company called Blair Motion Pictures, named after his daughter Blair.

Sabol won the bidding for the rights to film the 1962 NFL championship game for $5,000, double the bid for the 1961 championship game. The film of that game impressed NFL Commissioner Pete Rozelle, who asked the owners of the NFL to agree to buy out Sabol's company. Although the owners rejected Rozelle's proposal in 1964, they agreed a year later and renamed Sabol's company NFL Films. He received $20,000 in seed money from each of the league's then 14 owners, and in return would shoot all NFL games and produce an annual highlight film for each team.

In June 1966, the NFL agreed with the rival American Football League to merge in 1970. One of the reasons the leagues initially remained separate entities was to give Sabol adequate time to expand NFL Films in order to service a significantly enlarged league. Under the merger terms, NFL Films began covering the American Football League (AFL) in 1968, ostensibly under a newly established "AFL Films" division. In reality, "AFL Films" crews were simply regular NFL Films personnel wearing separate jackets to appease AFL loyalists.

On August 6, 2011, Ed Sabol was inducted into the Pro Football Hall of Fame as a major contributor to the National Football League. Sabol died on February 9, 2015, at his home in Arizona.

From Wikipedia’s article on NFL Films, shared under CC BY-SA 4.0.4

Leadership

Who has led NFL Films, and when. Pick a name to see everywhere that person has worked.

Subsidiaries and ownership

Parent company

  • NFL Ventures, L.P.

From Wikidata.1

Timeline

  1. 1962Founded Founded in Philadelphia1

Sources

The numbers on this page point here. Each one links to the record it came from.

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