Private company

Nielsen Norman Group

Logo: Nielsen Norman Group, Public domain, via Wikimedia Commons3

American research and UX design firm

The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services. The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Aug 28, 1998Founded1
  • Industryinformation technology consulting1
  • HeadquartersFremont1
  • Websitewww.nngroup.com
  • Legal formcorporation1

The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services. The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman.2

The story

Founded by Donald Norman and Jakob Nielsen on Aug 28, 1998.1

Leadership

Who has led Nielsen Norman Group, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Aug 28, 1998Founded Founded1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$966.1K 2020–2021
Money received by yearMoney received by year, 2020–2021: $966.1K in all. PPP loans $966.1K.$0$200K$400K$600K2020 · PPP loans: $439.0K20202021 · PPP loans: $527.2K2021
Figures by year
YearPPP loansTotal
2021$527.2K$527.2K
2020$439.0K$439.0K

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA4. Matched to this company by name and state.

  1. May 1, 2020$439.0K PPP loan (first draw) from Wells Fargo Bank, National Association4To THE NIELSEN NORMAN GROUP, Fremont CA; $442.1K forgiven Jan 26, 2021
  2. Mar 16, 2021$527.2K PPP loan (second draw) from JPMorgan Chase Bank, National Association4To THE NIELSEN NORMAN GROUP, Fremont CA; $530.7K forgiven Nov 16, 2021