The story
Founded by Donald Norman and Jakob Nielsen on Aug 28, 1998.1
Private company
Logo: Nielsen Norman Group, Public domain, via Wikimedia Commons3
American research and UX design firm
The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services. The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services. The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman.2
Founded by Donald Norman and Jakob Nielsen on Aug 28, 1998.1
Who has led Nielsen Norman Group, and when. Pick a name to see everywhere that person has worked.
Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.
| Year | PPP loans | Total |
|---|---|---|
| 2021 | $527.2K | $527.2K |
| 2020 | $439.0K | $439.0K |
Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA4. Matched to this company by name and state.
The numbers on this page point here. Each one links to the record it came from.