NYSE Euronext Liffe

Chicago, Illinois, United States of America

Lisbon, Portugal

London, United Kingdom

New York City, New York, United States of America

Palo Alto, California, United States of America

Paris, France

San Francisco, California, United States of America

Global marketing and branding

NYSE Euronext maintains an active marketing campaign, both for its own brand, as well as for its listed companies. The Global Marketing and Branding department is responsible for the full spectrum of NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research.

Through the NYSE Global Partnership Program, NYSE Euronext has created a series of resources to support its listed companies' growth initiatives, so as to act as a conduit that enables them to reach new audiences. NYSE Euronext's 8,000 listed issues provide members with a network of global investors and business leaders with which to interact. The company offers opportunities for co-branded advertising, linking listed companies to one another, as well as to the brand that is NYSE Euronext.

Events

The Events department of NYSE Euronext is responsible for coordinating bell ceremonies, receptions, conferences, and street events. Beginning in 2010, the NYSE Euronext opened its doors to non-listed companies to utilize NYSE facilities for after-hours events.

Opening and closing ceremonies

The opening and closing bell ceremonies hosted by the NYSE date back to 1903, taking place Monday through Friday at 9:30 a.m. and 4:00 p.m. respectively in New York City.

The opportunity to ring the bell at the New York Stock Exchange has long been considered an honor. Representatives from listed companies, especially newly listed companies and IPOs, celebrities, politicians, and other dignitaries have become fixtures at the bell podium. Bell ceremonies are seen by millions, and are the most widely watched TV events each day.

The bell tradition has been extended to the branches in Paris, Brussels, and Lisbon. In Amsterdam, the opening bell was replaced by a gong, which is sounded the signal the beginning and end of the trading day. In the European offices, the opening and closing ceremonies take place at 9:00 a.m. and 5:30 p.m., respectively.

Experience Square

The Broad Street area in front of the Exchange is known as Experience Square, where listed companies are able to market themselves and their products directly to the thousands of visitors to New York's Financial District each day. The façade of the exchange is often used as a billboard to showcase branding and new listings.

NYSE Magazine

NYSE Magazine is NYSE Euronext's quarterly publication. It provides insights into the world's best companies, giving readers a close-up look at the distinguished leaders who constitute the Exchange community. Written for a sophisticated audience of CEOs and other senior global executives, each issue centers on what makes companies succeed. Designed to foster a sense of community among the NYSE's key constituents, NYSE magazine has grown to become a strategic tool for business leaders that delivers opinions, strategies and insights from their peers. Extended articles, Q&As, videos, photo, and slideshows are now available at www.nysemagazine.com and on iPad via the NYSE magazine app. NYSE magazine print and digital editions reach thousands of opinion leaders around the globe, including top management of publicly traded and private companies, government officials, the financial community and the media. NYSE ceased production of the print edition in 2013 and currently publishes content exclusively online.

NYSE Euronext and NYFIX

NYSE Euronext, through its wholly owned subsidiary NYSE Technologies, Inc. acquired NYFIX, Inc. (Nasdaq: NYFX) for $144 million in November 2009. NYSE Euronext incorporated NYFIX's trading software into the company's package of offerings to customers.

Attempted merger between NYSE Euronext and Deutsche Börse

In 2011, Bloomberg reported that the German exchange operator Deutsche Börse was in advanced talks to buy NYSE Euronext for $9.53 billion in a deal that would create the world's largest trading powerhouse. The shares of both companies were temporarily frozen on the news due to the risk of large price movements and clarifications of the deal. A successful deal would see the new company becoming the world's largest stock exchange operator with a market capitalization of listed companies equal to $15 trillion.

The proposed group would have dual headquarters, in Deutsche Boerse's newly built green tower near Frankfurt, Germany, and in New York City at 11 Wall Street. It would be led by a board with seventeen members, fifteen directors plus the chairman and the CEO. Of the fifteen directors, nine to be designated by Deutsche Boerse and six by NYSE Euronext. Current NYSE Euronext CEO Duncan Niederauer would assume the same role with the newly founded company and would lead an executive committee with an equal number of current Deutsche Boerse and NYSE Euronext executives.

On July 7, 2011, NYSE Euronext shareholders voted in favor of the merger, and on July 13, 2011, Deutsche Boerse shareholders approved the deal as well. These decisions move the two sides closer to completing the transaction, which must still pass through forty separate regulatory approval processes to be finalized.

The merger was subject to review in both the United States and with the European Union (EU) for concerns it could create a "de facto monopoly".

In October 2011, CEO Niederauer said the company had received the EU's so-called statement of objections, which was more than 100 pages long, and would be responding within two weeks, possibly by asking for the opportunity for an oral hearing with the regulators. The EU examination of the proposal formally began June 29 has said its expanded probe has a Dec. 13 deadline. In March, Joaquín Almunia, the EU's antitrust commissioner, expressed concern that the deal would maybe monopolize the derivatives market due to Deutsche Boerse's "vertical silo" which routes all trade clearing through its own services. Almunia said then he preferred a "more open business model" for markets.

On December 22, 2011, Deutsche Boerse won U.S. antitrust approval to buy NYSE Euronext, on condition that a Deutsche Boerse subsidiary, the International Securities Exchange, divest its 31.5 percent interest in Direct Edge. NYSE Euronext and Deutsche Boerse AG delayed the deadline for completing their merger until March 31, 2012, so the exchange operators could try to persuade European regulators to approve the deal.

On February 1, 2012, the European Union blocked the planned merger between NYSE Euronext and Deutsche Boerse. The European Commission—the EU's executive body—ruled against the merger because, they said, the combined exchange would control more than 90% of the trade in European derivatives. The European Commission report stated, "The merger between Deutsche Boerse and NYSE Euronext would have led to a near-monopoly in European financial derivatives worldwide... These markets are at the heart of the financial system and it is crucial for the whole European economy that they remain competitive".

On February 2, 2012, the NYSE Euronext and Deutsche Börse agreed with strong opposition by the EU for the planned merger, to scrap the merger.

Intercontinental Exchange acquisition of NYSE Euronext

On December 20, 2012, the boards of directors of both Intercontinental Exchange (ICE) and the NYSE Euronext approved an $8 billion acquisition of NYSE Euronext. Under the terms shareholders of NYSE would receive either $33.12 in cash for each share or.2581 IntercontinentalExchange Inc. shares, or a combination of $11.27 in cash per share plus.1703 shares of stock. The acquisition is subject to regulator approval, though since the operations of ICE and NYSE have little in common—ICE is largely devoted to trading commodities, as opposed to NYSE's business of trading stocks and securities—the deal is not expected to be blocked. ICE said that after the deal closed it would sell the Euronext portion of the company, including stock exchanges in Amsterdam, Brussels, Lisbon and Paris. The deal went through and Euronext is a sister division to NYSE and part of ICE. ICE CEO Jeffrey Sprecher would continue in that position at the combined company, while NYSE CEO Duncan Niederauer would serve as president. The future of the New York Stock Exchange's historic trading floor under ICE has not been announced. ICE closed the high profile and historic trading floors of its other earlier acquisitions, the International Petroleum Exchange and the New York Board of Trade in New York.