Private company

Omni Consumer Products

American manufacturing industry

Omni Consumer Products, founded in 2006 by graphic designer Pete Hottelet, is a company that creates "real-world" versions of certain products created in movies. The company takes its name from the fictional corporation of the same name featured in the RoboCop movie and television franchise. The company's products include a "Brawndo" beverage inspired by Idiocracy, "Stay Puft Caffeinated Gourmet Marshmallows" inspired by Ghostbusters, and a "Tru Blood" beverage inspired by HBO's True Blood series.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1

Omni Consumer Products, founded in 2006 by graphic designer Pete Hottelet, is a company that creates "real-world" versions of certain products created in movies. The company takes its name from the fictional corporation of the same name featured in the RoboCop movie and television franchise. The company's products include a "Brawndo" beverage inspired by Idiocracy, "Stay Puft Caffeinated Gourmet Marshmallows" inspired by Ghostbusters, and a "Tru Blood" beverage inspired by HBO's True Blood series. The company also has licensed the rights to produce and market "Sex Panther", an Eau de Cologne in Anchorman: The Legend of Ron Burgundy. For a few months in 2009, Omni Consumer Products was a sponsor of Kevin Smith and Scott Mosier's podcast, SModcast.2

Timeline

  1. 2006Founded Founded1

Sources

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