Private company

OneTaste

Logo: OneTaste, Public domain, via Wikimedia Commons3

Sexual health business

OneTaste Incorporated, currently operating as The Institute of OM, is a business sponsoring seminars, classes, workshops, lectures, and discussion groups around the practice of "orgasmic meditation" (OM). In June 2025, a federal prosecution convicted OneTaste leaders Nicole Daedone and Rachel Cherwitz (also known as Rachel Pelletier) for the crime of forced labor conspiracy for the mistreatment of its employees. In 2026, Daedone was sentenced to 9 years imprisonment, and Cherwitz received 6.5 years.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

OneTaste Incorporated, currently operating as The Institute of OM, is a business sponsoring seminars, classes, workshops, lectures, and discussion groups around the practice of "orgasmic meditation" (OM). In June 2025, a federal prosecution convicted OneTaste leaders Nicole Daedone and Rachel Cherwitz (also known as Rachel Pelletier) for the crime of forced labor conspiracy for the mistreatment of its employees. In 2026, Daedone was sentenced to 9 years imprisonment, and Cherwitz received 6.5 years.2

The story

History

OneTaste began in 2004 and was cofounded in San Francisco by Robert Kandell and Nicole Daedone. Daedone stated that a man introduced her to orgasmic meditation before she started OneTaste. The Daily Telegraph reported that Daedone changed her description of the man upon retelling the origin story, having portrayed him on different occasions as a Buddhist, a monk, and "a cute guy" who said "the best pickup line I'd ever heard". In a history of the OneTaste organization, Ellen Huet identifies the individual as Erwan Davon, a student at Lafayette Morehouse and its offshoot Welcomed Consensus.

OneTaste trademarked the orgasmic meditation (OM) procedure delivered through the company's classes. It originally operated two communal-style "urban retreat" centers, one in San Francisco's Soma District and another in Lower Manhattan. OneTaste then expanded to Los Angeles and London. The company produced media, workshops, weekend retreats, and a coach training program. It owned its own glamping-style retreat center called "The Land" in Philo, California. The space was rented out for events organized by SoulCycle, Louis Vuitton, Samasource, and Giphy. In 2014, OneTaste was listed as an Inc. 5000 fastest growing company.

An open secret of the company was that Daedone's boyfriend Reese Jones (of Singularity University) kept the company afloat. He was documented providing at least $800,000 from 2007 through 2011. In return, Daedone procured the sexual services of OneTaste subordinates (euphemistically called "handlers") for Jones. A statement by Eros Platform, a successor to OneTaste, states that Jones "was instrumental in the establishment of OneTaste Inc.". The statement does not deny that Daedone procured sexual partners for Jones, but says that he provided "a safe and entirely consensual adult environment for personal exploration and development."

According to Huet, Jones's finances cratered in 2012; Daedone subsequently pressured subordinates to find ways to pay Reese back. OneTaste then began its "Coaching Program" of expensive trainings for accreditations. It also began a boiler room operation using hard sell tactics. Rachel Cherwitz was employed to ensure salespersons met quotas. She encouraged staff to keep notes on students, including ways of exerting pressure (such as noting divorces) for further sales. Women staff referred to as "fluffers" were employed to give single men partners to stroke. According to Huet's sources, fluffers were instructed to maintain plausible deniability about tactics running afoul of prostitution laws.

Robert Kandell sold his stake in the company for $1.5 million in 2014. Daedone sold her ownership of OneTaste to three participants for $12 million in 2017. The company stated that it received $12 million in revenue during the same year.

Bloomberg Businessweek published an exposé of the company in June 2018. According to the report, OneTaste offered orgasmic meditation courses for $499 to $16,000, as well as a $60,000 annual subscription that included access to all courses. In October 2018, OneTaste closed all of their U.S. locations and stopped hosting in-person classes. By 2022, OneTaste had rebranded itself as The Institute of OM.

OneTaste opened a New York facility in autumn 2024, where the company provided orgasmic meditation lessons. In 2025, OneTaste also offered lessons through their Eros Platform website, and CEO Anjuli Ayer announced their intent to adopt a franchise-based business model.

Origins

Daedone's former associates concede that "orgasmic meditation" was derived from "deliberate orgasm" (DO), a similar activity marketed by the Welcomed Consensus in videos. Daedone was previously a member of the group. Several women have attested to abusive practices by Welcomed Consensus and its leaders, including Daedone during her tenure.

From Wikipedia’s article on OneTaste, shared under CC BY-SA 4.0.4

Leadership

Who has led OneTaste, and when. Pick a name to see everywhere that person has worked.

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4