Private company

Optimism BH

American advertising agency

Optimism BH (formerly Barrett Hofherr) is an American advertising agency headquartered in San Francisco, California that was founded in December 2012. The agency is led by Jamie Barrett, who serves as Chief Creative Officer, and Matt Hofherr, Chief Strategy Officer.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Optimism BH (formerly Barrett Hofherr) is an American advertising agency headquartered in San Francisco, California that was founded in December 2012. The agency is led by Jamie Barrett, who serves as Chief Creative Officer, and Matt Hofherr, Chief Strategy Officer.2

Sources

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