Private company

Optimizely

Logo: https://docs.developers.optimizely.com/, Non-free logo, via Wikipedia3

American software company

Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.2 It was founded by Pete Koomen and Dan Siroker.1 Its chief executive is Dan Siroker.1 It employed 350 people.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jan 2010Founded1
  • IndustrySaaS, Web performance optimization, software as a service1
  • HeadquartersSan Francisco1
  • Websitewww.optimizely.com

Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.2

The story

Founded by Dan Siroker and Pete Koomen on Jan 2010.1

Leadership

Who has led Optimizely, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Jan 2010Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3