The story
Founded by Dan Siroker and Pete Koomen on Jan 2010.1
Private company
Logo: https://docs.developers.optimizely.com/, Non-free logo, via Wikipedia3
American software company
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.2 It was founded by Pete Koomen and Dan Siroker.1 Its chief executive is Dan Siroker.1 It employed 350 people.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.2
Founded by Dan Siroker and Pete Koomen on Jan 2010.1
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