The story
Founded by Government of Ireland in 1961.1
Establishment (1961)
The Irish Dairy Board was set up under the Dairy Produce Marketing Act 1961 and replaced the earlier Butter Marketing Committee. Its purpose was to centralise the overseas marketing of Irish dairy products, to achieve economies of scale and greater brand recognition. The Board was founded for an industry of small and medium-sized co-operatives that could not mount large international campaigns on their own.
At the time, the European Economic Community market was closed to Irish butter, and the United Kingdom limited Irish imports with an import quota.
Kerrygold (1962)
Tony O'Reilly was appointed general manager in 1962. In July of that year he proposed to the board a new consumer brand to grow butter exports. The name was chosen from about sixty suggestions. The six shortlisted names were Buttercup, Shannon Gold, Leprechaun, Tub-o-Gold, Golden Farm and Kerrygold. The name was intended to evoke "farming, naturalness, goodness and above all quality milk" and a sense of Irishness.
In October 1962 the brand was test-launched in the Winterhill area of North West England.
Expansion (1973 onward)
When Ireland joined the European Economic Community in 1973, the Board began expanding into continental Europe, starting with North Rhine-Westphalia in Germany. Kerrygold has been the leading butter brand in Germany since then.
In 2014 the Board took over the Spanish cheese manufacturer Luxtor, previously a subsidiary of the Telepizza catering chain.
Rename (2015)
On 31 March 2015 the Board adopted the name Ornua, "The Home of Irish Dairy".
From Wikipedia’s article on Ornua, shared under CC BY-SA 4.0.4
