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Private company

Osaic

Logo: Osaic, CC0, via Wikimedia Commons3

American brokerage

Osaic, formerly known as Advisor Group, is an American wealth management firm. The firm serves approximately 11,000 financial professionals and over 250 financial institutions managing more than $700 billion in assets. While Osaic was initially a network of independent broker-dealers, in 2023, the company began the process to integrate all the firms under the Osaic brand and service platform, which it completed in early 2025.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Osaic, formerly known as Advisor Group, is an American wealth management firm. The firm serves approximately 11,000 financial professionals and over 250 financial institutions managing more than $700 billion in assets. While Osaic was initially a network of independent broker-dealers, in 2023, the company began the process to integrate all the firms under the Osaic brand and service platform, which it completed in early 2025. Osaic also has four Advantage Companies: Highland Capital Brokerage, Ladenberg Thalmann & Co., Inc., Ladenberg Thalmann Asset Management, and Premier Trust.2

The story

Early History & AIG Era (1988-2016)

The firm was originally founded in 1988 as SunAmerica Planning Centers, Inc., with roots in a financial services firm in Baltimore, Maryland, established to assist clients with financial and retirement planning. In 1999, the company was acquired by American International Group (AIG). This acquisition led to the creation of the AIG Advisor Group in 2002, marking its entry into the independent broker-dealer space.

The Advisor Group Era (2016-2023)

In 2016, a significant change occurred when private equity firms Lightyear Capital, LLC and PSP Investments purchased the then-named AIG Advisor Group from AIG. This sale marked the beginning of a new chapter for the company. In 2019, Reverence Capital Partners acquired a 75% stake in Advisor Group for $2.3 billion, further solidifying its position in the market.

Key Acquisitions & Growth

The firm's growth accelerated through a series of strategic acquisitions.

2019-2020: Ladenburg Thalmann

In November 2019, Advisor Group announced a major acquisition of Ladenburg Thalmann Financial Services, valued at $1.3 billion. This deal was a significant milestone, and upon its closing in the first half of 2020, it propelled the combined entity to become the second-largest broker-dealer in the United States.

2022: Infinex and American Portfolios

The company continued its expansion in 2022 with two key acquisitions. In May, Osaic acquired Infinex Financial Holdings, a firm specializing in providing financial services to banks and credit unions. This was quickly followed by the acquisition of New York-based American Portfolios Financial Services in June, further broadening its network and reach.

In December 2023, Osaic acquired Lincoln National Corporation's wealth management business for an undisclosed amount, adding a substantial number of financial professionals to its network.

Read the full text

In June 2025, Osaic acquired CW Advisors, LLC for an undisclosed amount, continuing its growth trajectory.

The Rebrand to Osaic (2023)

In 2023, Advisor Group announced its new name, Osaic. This name change was part of a larger, multi-month strategy to rebrand its various subsidiary firms and networks into a single, cohesive entity, streamlining its identity and operations under one brand.

From Wikipedia’s article on Osaic, shared under CC BY-SA 4.0.4

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Wikimedia CommonsOsaic logo by Osaic, CC0
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