Private company

Oto Analytics

Logo: womply.com²

Oto Analytics is an American small-business software company (trade name Womply) based in San Francisco, founded in 2011.¹ It was founded by Toby Scammell.¹ Its chief executive is Toby Scammell.¹

Last updated Oct 21, 2026.

Overview

2011Founded¹

Industryfintech¹
HeadquartersSan Francisco, United States¹
Websitewww.womply.com

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The story

Founded by Toby Scammell in 2011.¹

Leadership

Who has led Oto Analytics, and when. Pick a name to see everywhere that person has worked.

FounderToby Scammell¹
Chief executive officerToby Scammell¹

Timeline

2011Founded Founded¹

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$5.1M 2020–2021

PPP loans $5.1M

Figures by year

Year	PPP loans	Total
2021	$2.0M	$2.0M
2020	$3.1M	$3.1M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA³. Matched to this company by name and state.

Apr 13, 2020$3.1M PPP loan (first draw) from Harvest Small Business Finance, LLC³To OTO ANALYTICS, INC, San Francisco CA; no forgiveness recorded
Feb 7, 2021$2.0M PPP loan (second draw) from Harvest Small Business Finance, LLC³To OTO ANALYTICS INC., San Francisco CA; no forgiveness recorded

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataOto Analytics on Wikidata
2
Company websiteOto Analytics logo
3
SBASBA Paycheck Protection Program loan data (FOIA), loans of $150,000 and up