Pacific Ocean Park

Pacific Ocean Park was a joint venture between CBS and Santa Anita Park. It opened on Saturday, July 28, 1958, with an attendance of 20,000. The next day, it drew 37,262, outperforming Disneyland's attendance that day. Admission was 90 cents for adults, which included access to the park and certain exhibits. It was locally known by the acronym POP ("pee-oh-pee"). It was also marketed as "Pay One Price", though other rides and attractions were on a pay-per-use basis.

Like Disneyland, it found corporate sponsors to share the expense of some exhibits. Six of the pier's original attractions were incorporated into the new park, including the Sea Serpent roller coaster, the antique Looff carousel, the Toonerville Fun House, the Glass House and the twin diving bells.

The park was used as a filming location for television shows such as Route 66 (TV series) ("Between Hello and Goodbye", 1962), The Millionaire ("The Jeff Mercer Story", 1959), The Fugitive, Get Smart (1968), The Twilight Zone, The Invaders (1968), The Mod Squad, and films such as Woman on the Run (1950), Gun Crazy (1950), Vicki (1953), The Chapman Report (1962) and Hold On! (1966).

The Miss Teen USA beauty pageant was held at the park in 1962, with the winner, Linda Henning, 15, of Sioux Falls, South Dakota crowned by television comedian Soupy Sales.